Consultant in marketing strategy, branding, marketing communications and customer experience management. Experienced brand and marketing manager. Worked for advertising agency and international corporations. Expert to the Polish ministries and local authorities in marketing communications area.
Holder of a PhD in managerial science. Lecturer on WEMBA program of Warsaw School of Economics and MBA program of The Carlson School of Management (University of Minnesota), and certified marketing programmes of The London-based Chartered Institute of Marketing. Trainer of numerous courses on management and marketing.
Author of Marka na cztery sposoby (Four Types of Branding), Praktyczny marketing miast i regionów (Practical Marketing for Cities and Regions), Kod skuteczności (The Effectiveness Code), Mity marketingowe (The Marketing Myths), (R)ewolucja marki (Brand [R]evolution), Pozycjonowanie produktu (Product Positioning) and numerous articles on positioning, brand strategy and other aspects of strategic marketing. Co-author of Wskaźniki marketingowe (Marketing Metrics).
Author of a marketing blog at: jacekpogorzelski.pl